About Me
I had a chance to jump into the digital industry boom in 2010 and since then I have been honing my experience within the e-commerce field. I decided to focus and gain as many as possible in the industry. Digital industry growth has shown its impact on other industries, every business is gearing towards the digital culture. I am now as eager as before, willing to learn, explore, and become a part of the future of the industry.
I enjoy good music, good people, and good attitude. Decent balance between work hours and personal time means a good time for a good book-reading. I have an avid interest on Neil Gaiman, Wes Anderson, Hayao Miyazaki, and Rei Kawakubo's artworks. I also collect shoes, toys and other silly things.
My Working Experience
2017 - Present
CREATIVE GROUP HEAD
Pantarei Communications
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Responsibilities:
Creative Strategy
Create brand or thematic campaigns that can take the audience on an emotional/valuable journey, appealing to their wants, needs and desires, while at the same time telling them about a product or service.
Digital Strategy
Create awareness/performance/tactical campaigns to reach the specific audience by exploring ideas through social content and conversation.
Achievements:
- OLX #PusatnyaMobil
- Bintang Karena Bersama
- Kita Bintang Bola
- Bintang Radler #TemanMakan
- Green Sands #ItsYourTurn
- Dailybox #ShareTheKindness
- BNI Cinta Chatbot
- Elevenia ~ Tempat Baik Belanja Baik
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2015 - 2017
CREATIVE DEVELOPMENT MANAGER
OLX Indonesia
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Responsibilities:
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OLX Branding Perception
- Create and maintain OLX Indonesia brandbook
- Drive brand consistency for all creative outputs
On-site Marketing & Partnership Campaign
- Develop campaign ideas & mechanisms
- Manage & coordinate several projects with other departements/creative agencies/vendors
- Alignment Business Goals in creative development strategy
Improvement on Conversion
- Formulate an A/B testing creative concept for paid media digital assets & edm
Creative Content Development
- OLX Indonesia Products (app, mobile, desktop)
- Social Media (seasonal/thematic posts)
- OLX Indonesia Verticals (Cars, Property, Motor, Gadget, Jobs & Services)
- CLM (Customer Lifecycle Management)
Achievements:
- OLX Payment Gateaway
- The All New OLX
- Garage Sale OLX
- Titip Jual OLX
- Bekas Jadi Berkah
- Bekas Jadi Apapun
- Bekas Jadi Liburan
- Bekas Jadi Duit
- Bekas Jadi 4G
- Bekas Jadi Pensi
- Upgrade Indonesia
- Upgrade Potensi
- Upgrade Pintar
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Certificate of Appreciation:
- "Be Innovative" 2015
- "For successful cross function collaboration in launching OLX Payment Gateaway" 2016
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2010 - 2014
CREATIVE MARKETING IN-COUNTRY COORDINATOR
LivingSocial Indonesia
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Responsibilities:
in-Country Overall Coordinator [Regional and Local Team]
Coordinating with the right skateholders [from Production Team to Revenue and Sales Team] for Marketing campaigns execution. Helping the Local Team to have a more holistic approach and Indonesia perspective for the Regional Team.
Marketing Campaigns
Creating internal marketing campaigns to achieve business goals i.e to increase quantity and quality of our members in terms of purchasing numbers, brand awareness, user base and social media exposure.
Achievements:
1. Zero Deal
2. Hidden Deal
3. Subsidized Deal
4. Cross Selling Promo
5. Extra Discount with Promo Code or Cashback
6. Up-Selling Promo
7. Seasonal Marketing Campaigns
8. CSR Programs
Marketing Visual and Communication
How to deliver a visual and communication to our members for each marketing campaign. Help to synthesize creative strategies for offline as well online campaigns through executions such as crafting operational procedures, amplifying brand exposure while maintaining balance with Sales objective and strategic visual and communication using creative assets.
Email Marketing
Help creating strategies to maximize open rates. Creating a special or dedicated email to support marketing and deal campaigns. Testing and optimizing subect lines and deals.
Social Media
Creating social media strategies from day to day activities to customer engagements i.e providing tips, quotes, recommended stuff to do/see in the city and publish optimized streams of posts from each vertical.